Is Knowing the Marketing Source of Your Phone Calls Good Enough?

A simple answer to a complex question. 

A simple answer to a complex question. 

 

Knowing The Marketing Source Of Your Phone Calls Is Not Good Enough

Companies investing in lead generation Internet marketing frequently (and surprisingly) fail to track phone conversions, since Google Analytics and other backend website management platforms don’t support it.

But even companies that have set up phone tracking, to determine the marketing source of the phone conversion (SEO, PPC, etc.), are still missing a crucial piece of the puzzle: Lead validation.

Lead validation is the process of listening to recordings of phone conversations and reading website form submissions to separate sales leads from non-leads. As you’ll see in the presentation below, The Critical Importance of Lead Validation in Internet Marketing, validation makes all the difference in the world because about half of all conversions are NOT leads.

The culling of non-leads from campaign data and campaign testing has enormous implications on lead production and marketing ROI. Read the presentation now:

Aaron Wittersheim is an accomplished entrepreneur with more than 20 years of business and technology experience. He is a partner and COO at Straight North, a Chicago-based Internet marketing company.