Merchants Stand To Lose HOW MUCH to CNP Fraud?

 

By: Tim Prugar

           Regular readers of this blog should be no stranger to Next Caller’s stance that the EMV migration has had a significant impact on Card-not-Present (CNP) Fraud in the retail and financial services spaces. The call center channel and eCommerce are the most vulnerable due to the volume of transactions and vulnerability to social engineering. We always knew that the threat was a potentially catastrophic one, but the amount of money at stake may be even greater than anyone realized.

            A recent report by Javelin estimates that $71 billion will be lost to CNP Fraud over the course of the next five years. With those staggering numbers in play, it’s even more alarming that so many merchants still insist that the costs of combatting fraud are too high to justify. This is false: the majority of real-time fraud solutions are less expensive and less labor intensive than salaried Analysts who perform manual reviews of instances after the fact. Javelin also indicates that in the eCommerce space, address fraud in the form of freight forwarding and Synthetic ID fraud are of particular threat to the industry.

            So, in the face of this oncoming tsunami of fraud, what is a merchant or financial institution to do?

 

Prioritize Real-Time

The reason for the growth in CNP Fraud is twofold: one, the difficulty of traditional Card-Present Fraud post EMV migration, and two, the enormous volume of transactions fraudsters can pump through CNP channels. Merchants and Financial Institutions simply do not have the time and resources to hand-review the massive amount of fraud that is coming and will continue to come their way. Visionary organizations will prioritize real-time, first-stage fraud detection systems over second-stage review solutions.

 

Leverage Geographic Intelligence

Businesses know where their fraud is taking place. Why not view those regions with a greater degree of skepticism? Setting up business rules to trigger automated, real-time reviews of orders going to suspicious locations is a must for dynamic fraud teams. According to Javelin, Fraud chargeback rates in Brazil jumped from .5% of all transactions to 3.5% - with a jump from 1.25% to 2.75% reported during the same period in Mexico. Wouldn’t it make sense to pay a touch more attention to orders going to those locales?

 

Verify Everything

With Synthetic ID fraud on the rise, it serves as the perfect compliment to CNP Fraud. It’s not enough anymore to verify that a phone number and/or a postal address are valid. Fraudsters are providing valid information in invalid combinations to circumvent detection systems. Fraud teams, particularly in eCommerce, should not only be validating each order line, but should be verifying that the information has been seen together before – an offering that Next Caller provides.  

 

Tim Prugar is the Director of Customer Success at Next Caller. He can be reached at tim@nextcaller.com.