Yesterday, the FCC RoboCall StrikeForce presented their final report, actions, and recommendations. Next Caller Account Executive Tim Prugar sat in on the webcast, and here are his takeaways.
There are few greater pleasures in life than taking a seat in a cozy chair, slipping on some headphones, and watching an hour-long livestream of a government hearing. Yesterday, at 1:00 PM EST, that’s precisely what I got to do. Believe in yourself kids…dreams really do come true.
Before getting to the meat of the presentation, a solid recognition, admiration, and appreciation of the work that the StrikeForce members put in is in order. The StrikeForce was assembled in Late July, and over the course of 60 days the committee engaged in over 100 meetings, produced a 47 page report, and rolled out an aggressive timeline for continued action steps. From my estimation, this committee worked at blazing speed, and should be commended for that.
Now, onto my key takeaways:
1. The FCC Has Fantastic Taste in Music
The waiting music the FCC plays on its website before the livestream kicks in? A soft jazz version of Michael Jackson’s “Man in the Mirror”, inarguably one of the greatest songs ever recorded.
2. Both the FCC and Carriers Will Focus on Increasing Consumer Information
One of the largest tangible outputs of the StrikeForce was the launch of a brand new FCC website:
The site approaches RoboCalls from a perspective of lessening their impact. The site gives consumers information on what RoboCalls are, the legal regulations surrounding telemarketing, remedies that customers can take to protect themselves from RoboCalls, as well as a clearly identified place for lodging complaints.
As technical solutions are much more difficult and costly to build, look for both carriers and government actors to create better-educated consumers, particularly those consumers that fit demographics that are at-risk for phone fraud.
3. VOIP Throws a Wrench in the System
One of the trends that came up multi