Authored by: Sheldon Smith is a Senior Product Manager at XO Communications (XO.com). XO is a telecommunication services provider that specializes in nationwide unified communications and cloud services. Sheldon has an extensive background in UC and he has over 15 years of experience in the technology industry. His position involves overall product ownership of Hosted PBX, SIP, VoIP and Conferencing.
Research and Markets, a market research store, states the global contact center market is on track for a compound annual growth rate of 9.26 percent over the next four years, as companies look to outsource communication services and improve the customer experience. However, growth isn’t just happening over the long term. With 2015 almost over, it’s worth taking a look at what next year may bring for the call center and telecoms market: Here are five top trends for 2016:
Most telecom providers have built-in support for mobile devices and in some cases, wearable technology — but according to research firm Gartner, 2016 will usher in a new type of mobility powered by the “device mesh.” Put simply, this mesh extends beyond “traditional” consumer devices to also include home electronics, automotive digital systems and environmental tools. For telecom companies, this means increasing demand from users to support any device, anywhere, anytime.
The Ambient Experience
Gartner also predicts the rise of “ambient user experience” over the next year. Enabled by the device mesh, the idea here is to create a customer experience that “seamlessly flows across a shifting set of devices and interaction channels blending physical, virtual and electronic environment.” This is a sea change: Consumers are trending away from devices as discrete channels but instead view them as part of a unified whole. For call centers, the means a rise in the number of callers who expect agents with full access to historical records along with any online, mobile or previous phone conversations.
Breaches are now an expected outcome for many companies regardless of size or industry. The same applies to telecom providers: Personal data stored by your organization is a hot-ticket item for determined hackers. In 2016, expect to see a rise in the number of security startups and VoIP providers that offer native encryption for all communication data — in transit and at rest. Improved controls for local admins are also on-tap: C-suites and security pros alike want to know what is happening on their network, why and how they can put a stop to it, as needed.
Power to the People
According to global online community Customer Think, one big change coming to call centers of the future is the ability for customers to help themselves with minimal assistance from an agent. While CT takes the long view and says 2020 is the year to watch for this kind of transition, the tech market of 2016 should lay critical groundwork. For example, improved interactive voice response (IVR) systems will make it possible for customers to “self-serve” most of their issues, in turn putting more pressure on front-line call center staff to become subject matter experts. Over the next year, expect the view of agents to shift from one of “first contact” to “final option” — knowledge and skills must improve to match demand.
Bandwidth for Big Data
If telecom providers want to stay competitive through 2016, they’ll need to do better with big data. It’s no longer enough to simply store this steady stream of information — consumers expect their provider to offer real insight when it comes to buying habits and predicted needs. Handling the big data deluge means providers need to shore up available bandwidth and make sure they’re ready to manage the transition from steady flow to rushing river as data demands. According to business news publication Trade Arabia, companies in the Middle East — the world’s second-largest mobile phone market — faces the challenge of dealing with a tech-savvy consumer base that effectively jumped over landline adoption to embrace Internet-connected devices. The result? Massive amounts of data to analyze and insights to glean, and the chance to get a leg up on North American providers that don’t dive headlong into big data.
Ready for 2016? The future holds better mobility, improved user experience and security backed by a tech-savvy populace with big data focus.